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  Books I have co-authored |
We all know that digital is massively invading and disrupting all industries. One indicator of this development is that part of the mainstream advertising industry finally seems to be embracing digital. The “ad” industry is not just the creative part. It is also comprised of PR-firms, market researchers, insight, database marketers, and specialists in digital and lifestyle trends. The major players in the industry (WPP, Omnicom, Publicis Groupe, and IPG) are […] Sometimes I get the impression that the industry believes the iPhone and iPad represent the pinnacle of human technology. Even though the majority of the market attention is on these form factors, several new UI technologies are already out of the labs. These technologies have the potential to disrupt the traditional smartphone/tablet market and might pave the way for new types of products. Here are a few examples that point toward […] The mobile guru and former Nokia executive Tomi Ahonen has released his new book ‘The Insider’s Guide to Mobile‘ as a free ebook for download. It is an excellent overview of the mobile industry and mobile market opportunity. Its tech evangelism style can be slightly annoying but he presents rather compelling arguments to back up his claims. For example, that there are 3.7 billion unique users of mobile, almost twice […] With the arrival of the New Year, trend forecasting firms have compiled lists of trends to watch during 2010. JWT Intelligence (the research arm of the American marketing communications giant JWT) has compiled a list of 100 things to watch in 2010. A similar compilation is available from Trendwatching.com. I think they both covered it well. There is a mixture of tech trends, cultural value shifts in society, consumer trends, food trends, […] Eventually the mouse and keyboard will be replaced as our primary way of interfacing with the digital world by something else. Voice input, and pen/finger based touch screens are the most well-known candidates but there are several other more advanced technologies being developed. One example is I-Tech’s Virtual Keyboard (introduced in 2005) with a red laser that projects a keyboard on to any surface. You type and the sensors will detect […] The Economist recently ran an excellent article (“Japan’s technology champions – Invisible but indispensable”) about successful medium size Japanese companies that are global market leaders in proprietary high-tech components. As their unique capabilities are so hard to replicate they can enjoy stable and very high profits year after year. The article mentions several examples of companies that in Japan are labeled chuken kigyo (strong, medium-sized firm). For example, the unknown company […] After 9/11 it was inevitable that the trade-off between civil liberties and security would shift in favor of security. The thinking of this period can neatly be summarized in a quote by Tony Blair who said something like “if there is a new terrorist attack, people will not ask why we infringed on civil liberties but why we didn’t do more to prevent this from happening”. However, almost a decade after […] The conflict between the tech industry and the copyright lobby has been going on since the 1990s. The current controversy surrounding the EU Telecom Package is very similar to the fight that took place in 1999 when the EU Copyright Directive (2001/29/EC) was put to a vote in the EU Parliament. At that time the copyright lobby (led by MEP Roberto Barzanti) almost succeeded in enacting an amendment (Article 5.1 ”on […] |
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2009-2021 Mobile Foresight |
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