Books I have co-authored

Groupthink and Apple envy: the consumer tech industry’s biggest problem

Missing: a strong premium brand that is not Apple

The majority of players in the mainstream consumer tech industry are struggling with intense competition, slowing growth and squeezed margins. Despite rapid technological innovation and huge sales volumes, it is difficult for them to differentiate and build premium brands.

Though the total market size is large, the variation in design and form factor between the competitors’ products is smaller than one […]