Missing: a strong premium brand that is not Apple
The majority of players in the mainstream consumer tech industry are struggling with intense competition, slowing growth and squeezed margins. Despite rapid technological innovation and huge sales volumes, it is difficult for them to differentiate and build premium brands.
Though the total market size is large, the variation in design and form factor between the competitors’ products is smaller than one […]
Smartphone flagship battle (Apple vs Samsung)
The market for flagship smartphones is the most cut-throat tech market in the world. The stakes are enormous, product life cycles are incredibly short and rivalry is intense. The top ten players are constantly reminded of the fates of fallen giants on this battle field.
The smartphone market is full of contradictions. In some respects, it appears to be a commoditized mass market. At the […]
Tomi Ahonen has just released his Rest of Decade forecast for the smartphone and PC market. His prediction is that all phones sold will be smartphones by 2018/2019 and that the low-end dumbphone market will cease to exist. Android will be the dominant platform and the PC market will remain almost flat, though within the PC segment, tablets will almost completely replace traditional PCs, holding a 77% market share by […]
This article has previously been published on VisionMobile’s blog.
The Android vs. iOS vs. Windows Phone platform battle has been the talk of the industry for the last year. But the market share battle between handset platforms might not be as critical for the industry as many believe.
A popular view in the industry is that the market is inevitably moving towards an Apple-Google duopoly. Apple’s app store has […]
The hype created by the promise of HTML5 has almost reached fever pitch during the last quarter. With HTML5/CSS3 it will be possible to run most types of applications directly in the “browser” and the need to install apps that execute native code will be a thing of the past. HTML5 can run from a cache in your smartphone/tablet/PC even if you are offline and the app can access the […]
A week after the Nokia press conference last Friday, the industry still seems to be very conflicted about its view of the alliance. After reading most of the industry comments, I still can’t wrap my head around all the implications and come to a clear-cut conclusion. The pessimists view it as a disaster that will destroy Nokia and as a huge win for Microsoft/Windows Phone. The slightly more optimistic view […]