Books I have co-authored

Revisiting Blue Ocean Strategy – still a fad

Recently, I reread the 2005 book “Blue Ocean Strategy”. I was unimpressed when I first read it and a second reading only reinforced my first impression. The book is mostly a compilation of already existing models and theories mixed with common sense insight. However, the authors should be given credit for the compelling tagline “Blue Ocean Strategy”. Who wouldn’t want to sail into a new, large untapped market – a […]