Missing: a strong premium brand that is not Apple
The majority of players in the mainstream consumer tech industry are struggling with intense competition, slowing growth and squeezed margins. Despite rapid technological innovation and huge sales volumes, it is difficult for them to differentiate and build premium brands.
Though the total market size is large, the variation in design and form factor between the competitors’ products is smaller than one […]
Almost all mainstream laptops today come with versions of the same badly designed keyboard. The first laptop maker who takes UI/UX seriously and builds a better keyboard will gain a significant competitive advantage over its competitors.
After recently helping a relative buy a new laptop, I am left puzzled by the OEMs apparent indifference to one of the most essential parts of a computer: the keyboard. It may be […]