Books I have co-authored

Embedded SIMs will take mobility to the next level

SIM Cards, soon to become an outdated technology

 
 

MNOs, fear not. Embedded SIMs will open up new markets and use cases, not destroy the operators

 

Traditional SIM technology has been around for nearly 25 years and the operators view them as a critical control point for customer ownership. Due to the risk of losing the M2M market to competing unlicensed LPWAN technologies (and pressure from strong handset vendors), MNOs […]

Apple don’t understand the luxury market – the $17,000 Apple Watch Edition could damage Apple’s brand

The $17.000 Apple Watch Edition in rose gold

There are two fundamental flaws in the way Apple have positioned the $10,000 to $17,000 Apple Watch Edition. First, a luxury product that will be obsolete after one year contradicts the luxury market’s fundamental logic of permanence and long lasting value. Instead, the Apple Watch Edition risks being perceived as an ostentatious display of money today, and an embarrassingly outdated item after […]