Books I have co-authored

Laptop makers complain they can’t differentiate – how about a decent keyboard?

 

Almost all mainstream laptops today come with versions of the same badly designed keyboard. The first laptop maker who takes UI/UX seriously and builds a better keyboard will gain a significant competitive advantage over its competitors.

After recently helping a relative buy a new laptop, I am left puzzled by the OEMs apparent indifference to one of the most essential parts of a computer: the keyboard. It may be […]

Do customers really want super glossy PC screens?

Despite decades of talk about being “in tune with customers” and huge budgets for market research I wonder how well the major corporations in the tech sector really understand their customers.

During the last two years, the leading vendors of PC and Mac have decided that users only want glossy screens. They have obviously missed that users are highly divided about this product innovation. Many users love the glossy screens with […]