Books I have co-authored

Groupthink and Apple envy: the consumer tech industry’s biggest problem

Missing: a strong premium brand that is not Apple

The majority of players in the mainstream consumer tech industry are struggling with intense competition, slowing growth and squeezed margins. Despite rapid technological innovation and huge sales volumes, it is difficult for them to differentiate and build premium brands.

Though the total market size is large, the variation in design and form factor between the competitors’ products is smaller than one […]

Flawed design in Sony Ericsson’s Satio camera phone

Satio smartphone with camera

All mobile phone vendors hope to repeat the success of Apple with a new Jesus phone. Sony Ericsson’s candidate is Satio (previous working name Idou) and they are positioning the integrated 12 megapixel camera as the “killer app” that will lift Satio above the other smartphone competitors when it hits the shelves this fall.

Unfortunately, I think they have made a serious design mistake in their choice of […]