Missing: a strong premium brand that is not Apple
The majority of players in the mainstream consumer tech industry are struggling with intense competition, slowing growth and squeezed margins. Despite rapid technological innovation and huge sales volumes, it is difficult for them to differentiate and build premium brands.
Though the total market size is large, the variation in design and form factor between the competitors’ products is smaller than one […]
Smartphone flagship battle (Apple vs Samsung)
The market for flagship smartphones is the most cut-throat tech market in the world. The stakes are enormous, product life cycles are incredibly short and rivalry is intense. The top ten players are constantly reminded of the fates of fallen giants on this battle field.
The smartphone market is full of contradictions. In some respects, it appears to be a commoditized mass market. At the […]