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	<title>Mobile Foresight &#187; Products and Gadgets</title>
	<atom:link href="http://www.mobileforesight.com/category/products-gadgets/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mobileforesight.com</link>
	<description>Jonas Lind’s blog about innovations, business models, trends, and other things that propel the telecom/media sector forward</description>
	<lastBuildDate>Fri, 28 Oct 2011 07:58:45 +0000</lastBuildDate>
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		<title>Xperia Arc’s low light camera – will Sony(Ericsson) ever come to their senses about the Mpixel race?</title>
		<link>http://www.mobileforesight.com/2011/10/xperia-arc-low-light-camera-mpixel-race/</link>
		<comments>http://www.mobileforesight.com/2011/10/xperia-arc-low-light-camera-mpixel-race/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 07:58:45 +0000</pubDate>
		<dc:creator>Jonas Lind</dc:creator>
				<category><![CDATA[Customers and Users]]></category>
		<category><![CDATA[Products and Gadgets]]></category>
		<category><![CDATA[Technologies]]></category>
		<category><![CDATA[camera phones]]></category>
		<category><![CDATA[low light photography]]></category>
		<category><![CDATA[megapixel]]></category>
		<category><![CDATA[pixel density]]></category>
		<category><![CDATA[sensor area]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[sony ericsson]]></category>
		<category><![CDATA[Xperia Arc]]></category>

		<guid isPermaLink="false">http://www.mobileforesight.com/?p=1611</guid>
		<description><![CDATA[<p class="wp-caption-text">Xperia arc</p>
<p>I don’t usually pay much attention to Sony Ericsson’s products but last week I saw a billboard in the subway stating that the Xperia Arc sported a camera with excellent low light capabilities. A quick google search revealed that SE is pushing the 8 Mpix low light camera as a major selling point. [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1616" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.mobileforesight.com/sv/wp-content/uploads/2011/10/sonyericssonarc-e1319787892953.jpg"><img src="http://www.mobileforesight.com/sv/wp-content/uploads/2011/10/sonyericssonarc-e1319787892953.jpg" alt="" title="Xperiaarc" width="500" height="281" class="size-full wp-image-1616" /></a><p class="wp-caption-text">Xperia arc</p></div>
<p>I don’t usually pay much attention to Sony Ericsson’s products but last week I saw a billboard in the subway stating that the <a href="http://www.gsmarena.com/sony_ericsson_xperia_arc_s-review-658.php">Xperia Arc</a> sported a camera with <a href="http://pocketnow.com/android/sony-ericsson-xperia-arc-takes-awesome-low-light-pictures">excellent</a> <a href="http://www.xperiablog.net/2011/01/24/more-xperia-arc-sample-pics-show-potential-in-low-light/">low light</a> capabilities. A quick google search revealed that SE is pushing the 8 Mpix low light camera as a <a href="http://www.youtube.com/watch?v=P7vxpNDFMm4">major selling point</a>. The low light capabilities come from Sony’s new sensor technology <a href="http://www.youtube.com/watch?v=JrYKmLYYTpk">Exmor R</a>.</p>
<p>It looks like SE’s marketing department has realized that most of their customers put a high value on the ability to take “natural” photos in low light conditions without a disturbing flash. Back in 2009 I wrote a highly <a href="/?p=884">critical review</a> of their then flagship model Satio. The Satio was equipped with an oversized 12 Mpixel camera that was mediocre in low light due to the small sensor size. Two years later and it looks like they’ve finally fixed the problem.</p>
<p>It’s great that Sony has developed the Exmor R sensor for improved low light photography. But if they want to exploit this technology and use it to jump ahead of the competition they should push the low light threshold to the extreme in a sensor with larger pixel size but fewer megapixels. Instead Sony has developed a small silly <a href="http://www.wired.com/gadgetlab/2010/10/sony-squeezes-16-4-megapixels-onto-camera-phone-chip/">16 Mpix sensor</a> while most of their competitors are concentrating on factors other than megapixel count.</p>
<p>The Mpixel count is only one design parameter. Pixel size is as important as the number of pixels. If each pixel is larger it will capture more photons.</p>
<p>And the sensor is only one component in the camera. Compare it with the highly touted <a href="http://www.gsmarena.com/nokia_n8-review-523p6.php">Nokia N8 camera</a>. Nokia’s sensor is one the largest in any camera phone, the Zeiss lens is made of glass not plastic, it has a mechanical shutter, a Xenon flash, and a built-in ND filter to handle extremely bright shooting conditions.</p>
<p>It’s a shame that Sony(Ericsson) and the new owners Sony don’t understand that they could use this new technology for an extreme low light camera phone that would sweep the competitors away. If they developed a 6 Mpix Exmor R sensor with a larger sensor size and used a Zeiss lens made of hardened glass they would really have a winner on their hands.</p>
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		<item>
		<title>New UI/UX after Apple’s iPhone/iPad</title>
		<link>http://www.mobileforesight.com/2011/09/new-ui-after-apples-iphone/</link>
		<comments>http://www.mobileforesight.com/2011/09/new-ui-after-apples-iphone/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 08:40:22 +0000</pubDate>
		<dc:creator>Jonas Lind</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Products and Gadgets]]></category>
		<category><![CDATA[Technologies]]></category>
		<category><![CDATA[Trends and Futurism]]></category>
		<category><![CDATA[Brain Computer Interface]]></category>
		<category><![CDATA[Corning]]></category>
		<category><![CDATA[Flatfrog]]></category>
		<category><![CDATA[Kinect]]></category>
		<category><![CDATA[microsoft surface]]></category>
		<category><![CDATA[PixelSense]]></category>
		<category><![CDATA[Tobii]]></category>

		<guid isPermaLink="false">http://www.mobileforesight.com/?p=1594</guid>
		<description><![CDATA[<p>Sometimes I get the impression that the industry believes the iPhone and iPad represent the pinnacle of human technology. Even though the majority of the market attention is on these form factors, several new UI technologies are already out of the labs. These technologies have the potential to disrupt the traditional smartphone/tablet market and might [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes I get the impression that the industry believes the iPhone and iPad represent the pinnacle of human technology. Even though the majority of the market attention is on these form factors, several new UI technologies are already out of the labs. These technologies have the potential to disrupt the traditional smartphone/tablet market and might pave the way for new types of products.</p>
<p>Here are a few examples that point toward a world after candybar multitouch. Exactly how they can be used and integrated in the UI/UX remains to be seen.</p>
<p><iframe width="448" height="276" src="http://www.youtube.com/embed/IbCORzYW6lQ" frameborder="0" allowfullscreen></iframe></p>
<p style="text-align: center;">Demo of Microsoft Surface with PixelSense from Samsung</p>
<p>I have written about Microsoft Surface <a href="/?p=1155">before</a>, which is large horizontal multitouch screen built as a table. In the new slimmer version of Surface, Microsoft together with Samsung have developed PixelSense touch sensing technology. In PixelSense every pixel in the screen is also an infrared sensor that detects warm fingers on the surface. Just imagine what a future development of this technology could do if Samsung manages to fit the three RBG color sensors in every pixel. The surface could double as a copying machine. You put a paper, coupon or picture facing down on the surface, and when you lift it up, the copied object is displayed on the screen.</p>
<p>A technology for high performance multitouch screens has been developed by the Swedish startup <a href="http://www.flatfrog.com/technology">Flatfrog</a>. Their multitouch is based on an optical in-glass solution (Planar Scatter Detection) that also can be used to create multitouch on curved glass surfaces.</p>
<p>Another Swedish startup is Tobii, which has developed a technology for tracking eye movements. Using cameras that track the position of the pupil it is possible to calculate exactly what the user is focusing on. The company’s initial markets have been expensive high end systems for paralyzed people, market researchers, and academic researchers in cognitive psychology. Tobii has now begun to target the mainstream market together with Lenovo which are integrating eye tracking in a <a href="http://www.youtube.com/watch?v=4fvdBhPdhIU">prototype laptop</a>.</p>
<p>Kinect is a technology that Microsoft developed for their gaming console Xbox. It is an add-on gadget for your gaming console or flatscreen with facial recognition, voice recogniton and the ability to track gestures such as arm and hand movements. With <a href="http://www.youtube.com/watch?v=Mf44bWQr3jc">Kinect</a> you can control a game or PC by talking and waving your arms. It can be used for controlling an action figure or for moving between windows such as browsing your music collection, zooming in and out of a photo, etc. Up to six users can be tracked at the same time.</p>
<p>Even more futuristic UI/UX modalities are BCI technologies (<a href="http://www.economist.com/node/21527030">Brain Computer Interface</a>) where brain waves directly control an UI or some machinery. BCI has been used in research labs for a long time with electrodes implanted in the skull. Newer products based on less invasive methods with the electrodes attached to the scalp are now hitting the market, often in the form of a headset. The precision and bandwidth of these methods are still very primitive. One of the few things that can be reliably measured with BCI are emotive states such as relaxation vs. concentration.</p>
<hr width=10% align=center>
<p>Most of these new innovations are early in their life cycle and it is still too early to tell if anyone of them has a strong disruptive potential. New technologies drive development of new form factors. It remains to be seen if and how this will create future killer hardware. There is also a shortage of apps that can take advantage of the new features and turn them into compelling user experiences.</p>
<p>There are several hurdles to overcome. Products such as Kinect, Tobii and Surface put significant demands on processor capacity and there is a learning curve for any new UI technology. Prices have to come down for the large mainstream market to accept them.</p>
<p>I am slightly skeptical about a technology that requires you to wave your arms. What’s fine when gaming in your own living room, lifting and waving your arms for an extended period of time is tiresome. This has already been shown by users’ resistance to large vertical PC touchscreens.</p>
<hr width=10% align=center>
<p>It is possible that these new technologies will find their way into the candybar smartphone/tablet. But I think it is more likely that the future smartphone will integrate these new UI technologies without residing in the handset. If most tables, office desks, and bars are made of hard glass with MS Surface technology perhaps the user could just place their smartphone on the glass and have all their apps, contacts and pictures displayed. The surface might even have built in eye tracking. Or maybe Corning’s vision of a <a href="http://www.youtube.com/watch?v=6Cf7IL_eZ38">world of glass</a> will come true and the nearest wall will be able to display your smartphone home screen with built in eye tracking for navigation in the wall. Just make sure to control your eyeballs – you never know who might be looking over your shoulder.</p>
]]></content:encoded>
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		<title>The Blackberry Playbook will be a gaming platform – the writing is on the tablet</title>
		<link>http://www.mobileforesight.com/2011/05/blackberry-playbook-will-be-a-gaming-platform/</link>
		<comments>http://www.mobileforesight.com/2011/05/blackberry-playbook-will-be-a-gaming-platform/#comments</comments>
		<pubDate>Sat, 07 May 2011 13:31:40 +0000</pubDate>
		<dc:creator>Jonas Lind</dc:creator>
				<category><![CDATA[Mobile Industry]]></category>
		<category><![CDATA[Products and Gadgets]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[cross-platform]]></category>
		<category><![CDATA[Playbook]]></category>
		<category><![CDATA[QNX]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[TAT]]></category>

		<guid isPermaLink="false">http://www.mobileforesight.com/?p=1421</guid>
		<description><![CDATA[<p class="wp-caption-text">Blackberry Playbook</p>
<p style="text-align: center;">An abbreviated version of this article has previously been
published on the Technorati Technology Channel.</p>
<p>Now that the Blackberry Playbook has been released it is fairly obvious that RIM is putting the building blocks in place for a future positioning of the Playbook as a gaming platform, most likely in their next model. [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1429" class="wp-caption aligncenter" style="width: 560px"><a href="http://www.mobileforesight.com/sv/wp-content/uploads/2011/05/Playbook-550pix.jpg"><img src="http://www.mobileforesight.com/sv/wp-content/uploads/2011/05/Playbook-550pix.jpg" alt="" title="Blackberry Playbook" width="550" height="327" class="size-full wp-image-1429" /></a><p class="wp-caption-text">Blackberry Playbook</p></div>
<p style="text-align: center;"><em>An abbreviated version of this article has previously been<br />
published on the <a href="http://technorati.com/technology/article/the-blackberry-playbook-will-be-a/">Technorati Technology Channel</a>.</em></p>
<p>Now that the Blackberry Playbook has been released it is fairly obvious that RIM is putting the building blocks in place for a future positioning of the Playbook as a gaming platform, most likely in their next model. After sifting through the last few <a href="http://voices.allthingsd.com/20110418/rims-blackberry-playbook-tablet-stands-a-chance%E2%80%A6in-2012/?mod=ATD_rss">week’s</a> <a href="http://blogs.strategyanalytics.com/WMS/post/2011/04/19/Thoughts-on-the-Playbook.aspx">industry</a> <a href="http://www.pcmag.com/article2/0,2817,2383699,00.asp">chatter</a> and reviews of the Playbook it seems that this connection has gone unnoticed.</p>
<p>The Playbook tablet received rather mixed reviews when it was released on April 19. Most reviewers liked the fast dual-core processor, the sleek design, the excellent stereo sound, and the crisp HD video. However, the reviewers were dissatisfied with the buggy software and the lack of available apps. Another thing they disliked was the need to connect with a Blackberry phone for native email, calendar etc. The most extensive reviews can be found <a href="http://www.pcmag.com/article2/0,2817,2383410,00.asp">here</a>, <a href="http://www.slashgear.com/blackberry-playbook-review-19146913/">here</a>, <a href="http://www.laptopmag.com/review/tablets/blackberry-playbook.aspx">here</a>, and <a href="http://technologizer.com/2011/04/14/blackberry-playbook-reviews/">here</a>. The impression of the Playbook is of an unfinished product that was rushed to market, though RIM promises upcoming free software upgrades.</p>
<p>Fair enough. But RIM is clearly positioning the Playbook for the <a href="http://www.rethink-wireless.com/2011/04/17/rim-chiefs-defend-playbook-comes-market.htm">enterprise market</a> in this first iteration. The Playbook only has WiFi connectivity and to access the mobile networks or access your email app you need to establish a Bluetooth bridge with your Blackberry smartphone. This might seem like a clumsy solution but is actually a “CIO-friendly” move. Most corporate users in the target market already own a Blackberry smartphone. The corporate email will still reside inside the smartphone, with its very high security. If the connection is lost, no sensitive information remains on the Playbook. This would enable RIM to avoid the complexity of making the Playbook as secure a platform as the traditional Blackberry handsets right now. From a marketing perspective, it is also the right tactical move for RIM to get the tablet accepted as a dull product in the enterprise market before embarking on a gaming strategy.</p>
<p>There are a number of indications that the Playbook is designed to be a gaming platform. The new operating system QNX that RIM bought last year is a fast and very stable real-time OS. In embedded systems where stability is absolutely critical such as in cars, satellites, the military, medtech, and industrial equipment QNX is an established market leader. QNX will easily compete with Android, iOS, and WP7 in terms of raw performance. And at the Blackberry <a href="http://www.wired.com/gadgetlab/2010/09/blackberry-playbook-tablet/">developer conference</a> last fall, the QNX founder Dan Dodge said: “The Playbook will be an incredible gaming platform for game designers”. One of RIM&#8217;s top exceutives called it a &#8220;<a href="http://www.telegraph.co.uk/technology/blackberry/8454152/Will-BlackBerry-and-the-Playbook-crumble-under-pressure-from-Google-and-Apple.html">party machine</a>&#8220;.</p>
<p>The design choice by RIM to equip the Playbook with high quality sound, HD-video, and a fast dual core processor also fits with this strategy. Another strong sign of RIM’s commitment is the recently announced <a href="http://www.marketwire.com/press-release/RIM-Expands-Application-Ecosystem-for-BlackBerry-PlayBook-NASDAQ-RIMM-1417363.htm">alliance</a> with the two cross-platform game engine firms Ideaworks and Unity. Support for QNX is currently being developed. This will make it easy to quickly port the 100s of gaming apps using Ideaworks SDK to enter the Playbook ecosystem.</p>
<p>Once Ideaworks has added QNX to their C++ cross-platform tool (Airplay SDK), I expect intense activity behind the scenes followed by a splash launch of 100s of fast games running native code on the Playbook when RIM releases the next model of the tablet. And I don’t think it is a coincidence that RIM chose the name Playbook.</p>
<hr width=10% align=center>
<p>For some time, <a href="http://www.slate.com/id/2291255/">bashing</a> RIM and Blackberry has been popular among industry pundits. Their sagging market share is viewed as proof that it’s only a matter of time before Blackberry will be a dead platform. But don’t underestimate RIM.</p>
<p>With QNX and the recently acquired Swedish UI framework from TAT they are assembling an excellent technical platform. All they need now is a way to migrate apps into their ecosystem. Obviously, attracting apps is a top priority for RIM and they have chosen to use as many paths as possible to enter their new platform. QNX on Playbook supports Flash, AIR, and sandbox app players for Blackberry Java plus Android 2.3 apps. It also supports the cross-platform tools WebWorks (for HTML5/JavaScript), Airplay SDK and Unity 3 (for C++ games), and native SDK (for C++). Expect future Blackberry phones with QNX to be equipped in a similar way.</p>
<p>Another of RIM’s strengths is a strong foothold in two attractive market segments: corporate users and the 16-25 youth market, though RIM is not present in all geographical markets.</p>
<p>RIM’s stronghold in the corporate market is based on their seamless integration of secure email while the youth market is driven by network effects from the instant messaging app BBM (Blackberry Messenger). In markets such as the UK and Indonesia where the BBM has reached a critical mass it has become a must have in the youth market segment. BBM has even superseded the popularity of SMS in this market segment. You need a Blackberry to be part of the BBM messaging network.</p>
<p>Making gaming apps a high priority is a logical move for RIM, enabling them to attract the needed critical mass in the youth market segments in countries where Blackberry’s position is currently weak. It might even be the case that the smaller form factor of the Playbook (lower weight; 7 inch screen vs. 10 for the competitors) is a way of making it easier for teens to carry it around. Even though the gaming platform strategy is viable on its own it might just be a means to promote the real killer app for Blackberry – BBM.</p>
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		<title>The Mag+ from Bonnier: an eReader to replicate the magazine experience</title>
		<link>http://www.mobileforesight.com/2009/12/the-mag-from-bonnier-an-ereader-to-replicate-the-magazine-experience/</link>
		<comments>http://www.mobileforesight.com/2009/12/the-mag-from-bonnier-an-ereader-to-replicate-the-magazine-experience/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 01:45:24 +0000</pubDate>
		<dc:creator>Jonas Lind</dc:creator>
				<category><![CDATA[Media, Swarm, and Social Media]]></category>
		<category><![CDATA[Products and Gadgets]]></category>
		<category><![CDATA[Trends and Futurism]]></category>
		<category><![CDATA[bonnier]]></category>
		<category><![CDATA[ereader]]></category>
		<category><![CDATA[mag+]]></category>

		<guid isPermaLink="false">http://www.mobileforesight.com/?p=1181</guid>
		<description><![CDATA[<p>The Swedish media house Bonnier has developed an eReader concept for magazines that has received considerable media attention (shown in the video demo below):</p>
<p></p>
<p>It seems that they actually got it right, but I can already hear the criticism from the Net camp: don’t try to replicate a dying format, single purpose gadgets will limit the infinite [...]]]></description>
			<content:encoded><![CDATA[<p>The Swedish media house Bonnier has developed an eReader concept for magazines that has received considerable <a href="http://www.bonnier.com/en/content/initial-reactions-our-mag-concept-video">media attention</a> (shown in the video demo below):</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8217311&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=8217311&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>It seems that they actually got it right, but I can already hear the criticism from the Net camp: don’t try to replicate a dying format, single purpose gadgets will limit the infinite choice for the users and be rejected, old media is dead, an RSS feed is much better, where is the Facebook integration, where are the links, I want radio, it would be cool with console games, and on and on.</p>
<p>My interpretation of the video and comments from the <a href="http://www.bonnier.com/en/content/digital-magazines-bonnier-mag-prototype">development team </a>is that the point of this reader is to create the visual experience of a high-end glossy lifestyle magazine.</p>
<p>If that’s their goal then they’re really on to something. In a world dominated by real time chatter, a firehose of information overload, trashy celeb gossip, and fast sloppy news reporting there is a growing market for the opposite niche. When you read a magazine you reach the final page, are done and feel the satisfaction of completion. That never happens with an RSS-feed.</p>
<p>There are plenty of people who still enjoy a calm, minimalistic aesthetic experience. A well crafted story, superb command of the written language, reflection, interesting facts, compelling arguments and beautiful photos are still appreciated.</p>
<p>In a magazine, the limit in size and pre-determined format force authors to focus and concentrate. This is good for both quality and creativity, just look at the strict rules in classical poetry or the 140 character limit in Twitter.</p>
<p>If the Mag+ is designed with stunning colors and excellent readability it will imbue the magazines you read with a sense of quality and importance that is lost on the web where everything is one click away.</p>
<p>Less is more; I clearly remember how I eagerly awaited the six annual issues of Harvard Business Review in the 1990s. When they doubled the number of issues, they had problems filling every issue with groundbreaking articles. Reading all the issues felt like a burden, and I remember feeling how the magic was lost.</p>
<p>The Mag+ reader will not prevent a blood bath among print magazines. The path of thinning editorial budgets and deteriorating craftsmanship that many magazines (and newspapers) have taken as a way of keeping profits up will be rejected by the customers.</p>
<p>However, around 20% of the publications have a chance at survival. The magazines that dare to go the opposite way and increase their editorial budgets can use the Mag+ reader as a distribution channel for their paying subscribers. Think of National Geographic, Nature, the Economist, Condé Nast Traveller, and Vogue as the magazines you would read on the Mag+.</p>
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		<title>Amazing ways to interface with your computer</title>
		<link>http://www.mobileforesight.com/2009/12/amazing-ways-to-interface-with-your-computer/</link>
		<comments>http://www.mobileforesight.com/2009/12/amazing-ways-to-interface-with-your-computer/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 11:24:27 +0000</pubDate>
		<dc:creator>Jonas Lind</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Products and Gadgets]]></category>
		<category><![CDATA[Technologies]]></category>
		<category><![CDATA[Trends and Futurism]]></category>
		<category><![CDATA[itable]]></category>
		<category><![CDATA[microsoft surface]]></category>
		<category><![CDATA[multi-touch collaboration wall]]></category>
		<category><![CDATA[multi-touch screen]]></category>
		<category><![CDATA[Pranav Mistry]]></category>
		<category><![CDATA[sixthsense]]></category>
		<category><![CDATA[virtual laser keyboard]]></category>

		<guid isPermaLink="false">http://www.mobileforesight.com/?p=1155</guid>
		<description><![CDATA[<p>Eventually the mouse and keyboard will be replaced as our primary way of interfacing with the digital world by something else. Voice input, and pen/finger based touch screens are the most well-known candidates but there are several other more advanced technologies being developed.</p>
<p>One example is I-Tech&#8217;s Virtual Keyboard (introduced in 2005) with a red laser [...]]]></description>
			<content:encoded><![CDATA[<p>Eventually the mouse and keyboard will be replaced as our primary way of interfacing with the digital world by something else. Voice input, and pen/finger based touch screens are the most well-known candidates but there are several other more advanced technologies being developed.</p>
<p>One example is I-Tech&#8217;s Virtual Keyboard (introduced in 2005) with a red laser that projects a keyboard on to any surface. You type and the sensors will detect the key that got the light blocked. The $170 price tag has prevented this product from entering the mainstream market.</p>
<div id="attachment_1161" class="wp-caption alignright" style="width: 280px"><img class="size-full wp-image-1161" title="virtual-laser-keyboard" src="http://www.mobileforesight.com/sv/wp-content/uploads/2009/12/virtual-laser-keyboard.jpg" alt="Virtual Laser Keyboard" width="270" height="268" /><p class="wp-caption-text">Virtual Laser Keyboard</p></div>
<p>Another example is multi-touch screen technology. An amazing <a href="http://www.ted.com/talks/lang/eng/jeff_han_demos_his_breakthrough_touchscreen.html">demo at TED</a> from 2006 shows envisioned ways of using it on a high end computer with a large screen. A more simple version of multi-touch has been included in the iPhone since 2007.</p>
<p>The coffee table sized Microsoft Surface is a high end multi-touch product that has been on the market since 2008. The horizontal screen can identify what objects you place on the surface. If you put your smartphone on the screen and drag pictures to the mobile with your finger they will be uploaded to the phone (and vice versa). As long as the price tag stays at $13,500 the market will be limited to casinos, hotels, and eye catching marketing events. Visually compelling video demos from Microsoft are <a href="http://www.youtube.com/watch?v=rP5y7yp06n0">here</a> and <a href="http://www.youtube.com/watch?v=Zxk_WywMTzc">here</a> and another from Popular Mechanics is <a href="http://www.popularmechanics.com/technology/industry/4217348.html">here</a>.</p>
<div id="attachment_1162" class="wp-caption alignright" style="width: 310px"><img class="size-medium wp-image-1162" title="MS Surface" src="http://www.mobileforesight.com/sv/wp-content/uploads/2009/12/MS-Surface-300x251.jpg" alt="Microsoft Surface: multi-touch flat screen" width="300" height="251" /><p class="wp-caption-text">Microsoft Surface: multi-touch flat screen</p></div>
<p>Competing products are the DiamondTouch Table from Mitsubishi, the Malaysian SmartSurface, and the <a href="http://www.youtube.com/watch?v=xg8yuSKN5aM">iTable</a> from PQ Labs. A less advanced product with multi-touch is the high end PC model TouchSmart from HP. In the six figure price range the Multi-Touch Collaboration Wall from Perceptive Pixel has customers such as the U.S. military and CNN (they used it in their studio during the presidential election).</p>
<div id="attachment_1163" class="wp-caption aligncenter" style="width: 560px"><img class="size-full wp-image-1163" title="Collaboration-Wall" src="http://www.mobileforesight.com/sv/wp-content/uploads/2009/12/Collaboration-Wall.jpg" alt="The Multi-Touch Collaboration Wall" width="550" height="360" /><p class="wp-caption-text">The Multi-Touch Collaboration Wall</p></div>
<p>These new technologies are amazing and should inspire creative thought about new and unexpected ways of using them. You might find some demo applications silly but the point is to demonstrate the opportunities. It’s up to you, me, and others to discover the killer apps for this technology.</p>
<p>However, the most mind-boggling prototype has been developed at MIT Media Lab by the genius inventor Pranav Mistry in his project SixthSense.</p>
<p>He has a similar vision of blurring the line between the digital world and our physical surroundings and making it possible to access and interact with computers without dedicated input/output interfaces. He uses standard products, and assembles them into a seamless experience with a wearable system connected to your mobile. He uses a mini projector to display text and images on any surface and a camera to scan your hand gestures and objects in front of you. The software for the system will be released to open source developers any day now.</p>
<p>Sit back and enjoy this fantastic presentation from TED India.</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/YrtANPtnhyg&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/YrtANPtnhyg&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
]]></content:encoded>
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		<item>
		<title>The Google Phone coming out in January?</title>
		<link>http://www.mobileforesight.com/2009/12/google-phone-coming-out-in-january/</link>
		<comments>http://www.mobileforesight.com/2009/12/google-phone-coming-out-in-january/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 10:29:00 +0000</pubDate>
		<dc:creator>Jonas Lind</dc:creator>
				<category><![CDATA[Mobile Industry]]></category>
		<category><![CDATA[Products and Gadgets]]></category>
		<category><![CDATA[google phone]]></category>
		<category><![CDATA[nexus one]]></category>

		<guid isPermaLink="false">http://www.mobileforesight.com/?p=1145</guid>
		<description><![CDATA[<p>Google has the Midas touch and never fails – right? What if they made a Google Phone (gPhone?) and disrupted the global phone market? They already have a smartphone OS and aggressive plans for the market.</p>
<p>Rumors about a Google Phone have been floating around for some time but gained momentum yesterday with tweets claiming that [...]]]></description>
			<content:encoded><![CDATA[<p>Google has the Midas touch and never fails – right? What if they made a Google Phone (gPhone?) and disrupted the global phone market? They already have a smartphone OS and aggressive plans for the market.</p>
<p>Rumors about a Google Phone have been floating around for some time but gained momentum yesterday with tweets claiming that Google employees had been given a test series of a HTC phone equipped with Android 2.1. Google’s CEO Eric Schmidt will give a keynote speech at the Mobile World Congress in 2010. Connect the dots? Yes, today Google <a href="http://www.techcrunch.com/2009/12/12/google-phone-unlocked-confirmed/">confirmed</a>.</p>
<p>Google launching their own smartphone is a significant move for this pure play internet and software company. However, I doubt that Google will be a serious threat to the major players in the market. Apple is already too entrenched as the smartphone market leader. Android is still immature compared to the iPhone OS. Nokia is unbeatable in the mass market of less advanced models. The major operators are wary about Google’s growing ambitions and will most likely be less than cooperative. Google might be best positioned to work with second tier and disruptive players such as 3. To sum up, a gphone is notable news but will most likely not overturn the industry – at least not in 2010.</p>
<p>Update: The phone will be called Nexus One and here is a <a href="http://www.techcrunch.com/2009/12/12/nexus-one-google-phone-picture/">picture</a> (it looks exactly like a HTC Passion).</p>
]]></content:encoded>
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		<title>Flawed design in Sony Ericsson’s Satio camera phone</title>
		<link>http://www.mobileforesight.com/2009/08/flawed-design-sony-ericsson-satio/</link>
		<comments>http://www.mobileforesight.com/2009/08/flawed-design-sony-ericsson-satio/#comments</comments>
		<pubDate>Sun, 23 Aug 2009 23:16:08 +0000</pubDate>
		<dc:creator>Jonas Lind</dc:creator>
				<category><![CDATA[Customers and Users]]></category>
		<category><![CDATA[Mobile Industry]]></category>
		<category><![CDATA[Products and Gadgets]]></category>
		<category><![CDATA[Technologies]]></category>
		<category><![CDATA[camera phones]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[digital cameras]]></category>
		<category><![CDATA[Finepix F31fd]]></category>
		<category><![CDATA[idou]]></category>
		<category><![CDATA[megapixel]]></category>
		<category><![CDATA[nikon]]></category>
		<category><![CDATA[pixel density]]></category>
		<category><![CDATA[satio]]></category>
		<category><![CDATA[sensor area]]></category>
		<category><![CDATA[sony ericsson]]></category>

		<guid isPermaLink="false">http://www.mobileforesight.com/?p=884</guid>
		<description><![CDATA[<p><p class="wp-caption-text">Satio smartphone with camera</p>

All mobile phone vendors hope to repeat the success of Apple with a new Jesus phone. Sony Ericsson’s candidate is Satio (previous working name Idou) and they are positioning the integrated 12 megapixel camera as the “killer app” that will lift Satio above the other smartphone competitors when it hits the shelves [...]]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_531" class="wp-caption alignright" style="width: 688px"><img class="size-full wp-image-531" title="satio_back" src="http://www.mobileforesight.com/sv/wp-content/uploads/2009/06/satio_back.jpg" alt="Satio: camera on the backside of the smartphone" width="678" height="439" /><p class="wp-caption-text">Satio smartphone with camera</p></div><br />
<br clear=all><br />
All mobile phone vendors hope to repeat the success of Apple with a new Jesus phone. Sony Ericsson’s candidate is <a href="http://www.gsmarena.com/sony_ericsson_satio_(idou)-2683.php">Satio</a> (previous working name Idou) and they are positioning the integrated 12 megapixel camera as the “killer app” that will lift Satio above the other smartphone competitors when it hits the shelves this fall.</p>
<p>Unfortunately, I think they have made a serious design mistake in their choice of camera. For marketers that are used to the IT industry’s logic that “more is always better” it is a given that cramming as many pixels as possible into the smartphone is a desirable goal. Sony Ericsson’s motivation is that the Facebook generation wants an easy way to take high quality pictures. That is correct, but a 12 MP camera phone is not the answer.</p>
<p>The problem is that a sensor with a lot of megapixels diminishes the ability to take good pictures in low light which, for most users, is much more important than taking high resolution pictures with 4000 x 3000 pixels. Sony Ericsson (SEMC) will run into problems when disappointed buyers realize how limited the camera is in practical usage.</p>
<p>12 megapixels used in the tiny sensors in a camera phone is not the same as 12 MP used in larger DSLR cameras. The number of megapixels is not the only performance factor. How tightly each pixel is <a href="http://www.allaboutsymbian.com/features/item/Camera_Nitty_Gritty-part_10-Sensor_and_Aperture_sizes.php">packed on the sensor </a>(Mpix/cm²) is of equal importance. If too many pixels are crammed on a sensor that is less than a square centimeter (6 × 4.5 mm if <a href="http://www.sony.net/SonyInfo/News/Press/200811/08-144E/index.html">Sony’s new sensor</a> is used in the Satio) each pixel will be so tiny that the physical limitations of the number of photons that can hit this pixel will determine the capability to produce an image.</p>
<p>If the camera sensor is viewed as a football field filled with buckets, the photons can be viewed as a rain of billiard balls that fall down in the buckets. Each bucket is one pixel. Stronger light produces many billiard balls which increases the precision when the number of balls in each bucket is counted. Weak lighting conditions (few billiard balls falling down) might work if each bucket is large enough to at least catch a few balls. But if the same number of buckets is crammed into a handball field each bucket will only be the size of drinking glass and the errors (noise) will be much larger because the billiard balls are too few to fill up all the small glasses.</p>
<p>For pictures taken in direct sunlight in the middle of the day or with a strong flash, the lowest sensitivity (ISO 100) is sufficient. Under these lighting conditions a small sensor (the handball field) is almost on par with a large sensor (the football field). There are still differences in quality because the optics in a <a href="http://blog.se-nse.net/reviews/camera-shoot-out-nikon-d40-vs-sony-ericsson-k850/">small sensor</a> camera is always <a href="http://blog.se-nse.net/duel-sony-ericsson-c905-vs-nikon-d90/">inferior to larger</a>, high quality optics. Quality differences are also caused by the fact that the leading camera vendors (Nikon and Canon) have more experience with electronic image processing than new players such as SEMC.</p>
<p>But as soon as you take pictures in low light and have to increase sensor sensitivity to ISO 400, 800 (or even higher) the difference between a large and a small sensor with the same megapixel count becomes dramatic.</p>
<p>In web forums such as <a href="http://www.nikonians.org/forums/">Nikonians</a> and review sites like <a href="http://www.dpreview.com/">DPReview</a> most pro photographers and photo nerds have been in agreement about this for a long time. They are generally skeptical about small point-and-shoot cameras since the image noise level becomes unacceptable indoors or with low lighting. They are also critical about the way the vendors try to compensate for mediocre image quality with exaggerated electronic post-processing, by saturating the colors and by increasing edge sharpness. The result is quite often pictures that look unnatural. The table below shows the differences in the sensor area and pixel density for a selection of digital cameras and camera phones.</p>
<h4>Sensor format and pixel density</h4>
<table border="0" cellspacing="0" cellpadding="4" width="480">
<tbody>
<tr align="left" bgcolor="#dddddd">
<th width="40%"> </th>
<th width="7%">Mpix</th>
<th width="33%">Sensor area<br />
(mm<sup>2</sup>)</th>
<th width="20%">Pixel density<br />
(Mpix/cm<sup>2</sup>)</th>
</tr>
<tr bgcolor="#eeeeee">
<td colspan="4">System cameras</td>
</tr>
<tr>
<td>Canon EOS 50D</td>
<td>15</td>
<td>22.3 × 14.9 = 332.3</td>
<td>4.5</td>
</tr>
<tr>
<td>Nikon D90</td>
<td>12</td>
<td>23.7 × 15.7 = 372</td>
<td>3.2</td>
</tr>
<tr>
<td colspan="4"> </td>
</tr>
<tr bgcolor="#eeeeee">
<td colspan="4">System cameras with full-frame sensor</td>
</tr>
<tr>
<td>Canon EOS 5D Mark II</td>
<td>21</td>
<td>36 × 24 = 864</td>
<td>2.4</td>
</tr>
<tr>
<td>Nikon D700</td>
<td>12</td>
<td>36 × 23.9 = 860</td>
<td>1.4</td>
</tr>
<tr>
<td colspan="4"> </td>
</tr>
<tr bgcolor="#eeeeee">
<td colspan="4">Compact cameras</td>
</tr>
<tr>
<td>Nikon Coolpix P6000</td>
<td>13.5</td>
<td>7.40 × 5.55 = 41.1</td>
<td>32.8</td>
</tr>
<tr>
<td>Olympus Stylus 9000</td>
<td>12</td>
<td>6.13 × 4.60 = 28.2</td>
<td>42.6</td>
</tr>
<tr>
<td>Samsung HZ10W</td>
<td>10</td>
<td>6.13 × 4.60 = 28.2</td>
<td>35.4</td>
</tr>
<tr>
<td>Fuji FinePix F31fd</td>
<td>6</td>
<td>7.60 × 5.70 = 43.3</td>
<td>13.9</td>
</tr>
<tr>
<td colspan="4"> </td>
</tr>
<tr bgcolor="#eeeeee">
<td colspan="4">Camera phones</td>
</tr>
<tr>
<td><strong>Sony Ericsson Satio</strong></td>
<td>12</td>
<td>6 × 4.5 = <strong>27</strong></td>
<td><strong>44</strong></td>
</tr>
<tr>
<td>Sony Ericsson K850</td>
<td>5</td>
<td>5.22 × 3.91 = 20.4</td>
<td>24.5</td>
</tr>
<tr>
<td>Nokia N95</td>
<td>5</td>
<td>4.86 × 3.6 = 17.28</td>
<td>29</td>
</tr>
</tbody>
</table>
<p>Notice in the table above that the value for pixel density (megapixel per square centimeter) should be as low as possible. That figure is a measure of how densely the pixels are packed on the sensor and it is of almost equal importance as the number of megapixels. With a sensor area of 27 mm² Satio will have a sensor in the same range as the smallest point-and-shoot cameras. This will give Satio a pixel density of 44 megapixels per square centimeter which is very high.</p>
<p>Another observation from the table is that there are large differences in the sensor area between the camera types. The sensor in most DSLRs is around 350 mm². Compare this with the sensor in compact cameras which is between 28 and 40 mm². The sensor in a DSLR has an area that is twelve times larger than the smallest compact digital camera, thus providing twelve times higher capacity to collect light.</p>
<p>The first vendor to use a small sensor with fewer megapixels which is optimized for maximum low light performance will capture an empty market segment. There are no products on the market today to fill this latent demand. A few years ago Fuji released the <a href="http://catalog.ebay.com/Fujifilm-FinePix-F31fd-6-3-Megapixel_10233_Fujifilm-FinePix-F31fd-6-3-Megapixel_W0QQ_asetZ2QQ_dmptZDigitalQ5fCamerasQQ_fclsZ1QQ_pcategidZ31388QQ_pcatidZ13QQ_pidZ55684010QQ_rptypeZ4295QQ_tabZ3?_adr=1">Finepix F31fd</a> camera, a 6 Mpix compact camera using a larger sensor with very good low light performance. It was even possible to take decent night pictures without a flash at ISO 1600 which no other compact camera had ever managed. When Fuji discontinued the model the camera gained cult status and the used prices on eBay have sometimes been close to double the new price.</p>
<p>Of course a company should not design their products for the nerd market. However, it is worthwhile to listen to advanced users. In this case they are right, high sensitivity in low light is relevant for everyone. Taking pictures indoors of your friends without being forced to use flash is perfect for the Facebook generation.</p>
<p>That the mass market customer believes “the more <a href="http://www.pcmag.com/article2/0,2817,2341126,00.asp">megapixels</a> a camera has the better it is” is natural given that almost all marketing from the vendors has focused on megapixels. However, sooner or later the <a href="http://www.allaboutsymbian.com/features/item/Camera_Nitty_Gritty-part_3.php">well-founded</a> <a href="http://www.wired.com/gadgetlab/2009/02/sony-ericsson-i/">criticism</a> of the megapixel <a href="http://adamleachreport.blogspot.com/2008/12/sony-ericsson-c905-photographers-view.html">obsession</a> (e.g. from the <a href="http://www.nytimes.com/2007/02/08/technology/08pogue.html?_r=2">New York Times</a>’ <a href="http://www.nytimes.com/2009/05/14/technology/personaltech/14pogue.html?_r=3&amp;pagewanted=1&amp;ref=technology">technology editor</a>) will bring awareness to the general public.</p>
<p>The only major advantage with a high megapixel sensor in a camera phone is that you can zoom in electronically without a disastrous loss of resolution. The electronic zoom only provides magnification from the center of the sensor if the lens has no moving parts. However, the marketers’ obsession with large zoom range (12x for Satio) is also criticized by those who actually use these cameras. Even if a camera has image stabilization is not enough to compensate for the fact that light sensitivity and resolution deteriorate significantly with electronic zooming. The New York Times points out that a good wide angle range is more important (so you can take pictures of all your friends around the dinner table) than useless telezooms.</p>
<p>A manufacturer that launches a camera (or cam phone) with a smaller zoom range and superior low light performance but with fewer megapixels can easily communicate user value. A marketing message could be built on comparing test pictures or copy text such as: “No flash at the wedding”, “Say goodbye to washed out flash images”, “Take pictures without anyone noticing”, etc.</p>
<p>If Sony Ericsson wants to reduce the pixel density my suggestion is that they develop a much more light sensitive sensor of the same size with a resolution of 2400 × 1800 pixels. This resolution will deliver 4.3 MPix pictures and the pixel density will be 15.9 Mpix/cm² which is much better than 44. A resolution of 2400 × 1800 pixels should be comparable to the resolution of a typical PC screen. Most screens have a lower resolution of 1680 × 1050 or 1920 × 1080, which means that the picture’s size has to be reduced in order to fit on the screen. Even larger 24 inch and 27 inch screens don’t have a higher resolution than 1920 × 1200. (Since most digital pictures are only displayed on a screen and never printed on paper, the higher resolution requirements for printing are not as relevant here.)</p>
<h4>Sony Ericsson’s Satio as a case study</h4>
<p>For Sony Ericsson’s sake one has to hope that the Satio will be well received by the market and that all the other advanced features are enough to convince the customers, in spite of the problems with the camera, to buy the smartphone. SEMC’s choice of camera is of general interest for product strategists in the tech sector and I will use it as case for an analysis of how the process went wrong (from my perspective as an outsider) and give some free advice to SEMC:</p>
<ul>
<li>Do not allow internal politics within the Sony Ericsson alliance to govern product development. If Sony was given the responsibility of product development for the camera just because they have their own camera division it was mistake. As a camera maker Sony is weak brand. For instance, their DSLR division is built on Sony’s 2006 acquisition of two budget brands (Minolta/Konica) that were too weak to survive the competition from Nikon and Canon. Just because <a href="http://www.wired.com/gadgetlab/2008/11/cameraphones-wi/">Sony</a> developed a 12 Mpix sensor that they adapted for camera phones does not mean that SEMC should be forced to use that sensor.</li>
</ul>
<ul>
<li>That SEMC did not pay attention to photographers’ discussions on forums and in product reviews is a sign of weak competitive intelligence and consumer insight. Criticism of the megapixel race and clumsy image post-processing is readily available on the Internet. Even though SEMC has no intention of developing cameras they need to be competent buyers of the camera module.</li>
</ul>
<ul>
<li>SEMC (or another vendor) should be brave enough to go against the group think in the industry. Unfortunately, most consumer camera manufacturers have been technology driven in the wrong way, for example in their obsession with zoom range and megapixels. (My impression is that SEMC is stuck in the same pattern. A few years ago I spoke with one of the senior executives at a conference about the downsides of the megapixel race. My concerns were completely dismissed.) In addition, the vendors have also had a Microsoft-style ambition to fill their products with 100s of unnecessary, silly functions such as smile detection. At the same time they have neglected to implement basic functions such as lossless rotation of JPG pictures. (The last time I checked this in 2007, several compact cameras degraded image quality if they were rotated 90 degrees.) By breaking conventions and getting it right it is possible to gain a strong competitive advantage. Just look at the iPhone.</li>
</ul>
<ul>
<li>SEMC should have procured technologies from leading vendors with strong brands. <a href="http://www.allaboutsymbian.com/features/item/Camera_Nitty_Gritty-part_4.php">Nokia uses Zeiss</a> optics in their high end camera phones, which improves the image quality somewhat. SEMC could have done the same or partnered with Leica. In the built-in camera module Sony sells as an add-on to their new 12 MP sensor the lens is made of <a href="http://www.sony.net/SonyInfo/News/Press/200811/08-144E/index.html">plastic</a>. Plastic!</li>
</ul>
<ul>
<li>Using the same argument, SEMC should have bought the software for noise reduction, color balance etc. from Nikon or Phase One (though Nikon would probably refuse to sell their technology to a company affiliated with Sony).</li>
</ul>
<ul>
<li>SEMC should already prepare for an immediate launch of the next model ”Satio II” this fall if Satio fails on the market. It should use a 4.3 Mpix sensor designed for low light and use a smaller zoom range (3x).</li>
</ul>
<p style="text-align: center;"><em>This article has previously been published on my Swedish blog.</em></p>
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		<item>
		<title>Do customers really want super glossy PC screens?</title>
		<link>http://www.mobileforesight.com/2009/08/criticism-super-glossy-pc-screens/</link>
		<comments>http://www.mobileforesight.com/2009/08/criticism-super-glossy-pc-screens/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 21:51:32 +0000</pubDate>
		<dc:creator>Jonas Lind</dc:creator>
				<category><![CDATA[Customers and Users]]></category>
		<category><![CDATA[Products and Gadgets]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[BrightView]]></category>
		<category><![CDATA[CrystalView]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[glare]]></category>
		<category><![CDATA[glossy screen]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[matte screen]]></category>
		<category><![CDATA[reflections]]></category>
		<category><![CDATA[TrueLife]]></category>

		<guid isPermaLink="false">http://www.mobileforesight.com/?p=828</guid>
		<description><![CDATA[<p>Despite decades of talk about being “in tune with customers” and huge budgets for market research I wonder how well the major corporations in the tech sector really understand their customers.</p>
<p>During the last two years, the leading vendors of PC and Mac have decided that users only want glossy screens. They have obviously missed that [...]]]></description>
			<content:encoded><![CDATA[<p>Despite decades of talk about being “in tune with customers” and huge budgets for market research I wonder how well the major corporations in the tech sector really understand their customers.</p>
<p>During the last two years, the leading vendors of PC and Mac have decided that users only want glossy screens. They have obviously missed that users are highly divided about this product innovation. Many users love the glossy screens with their high contrast and saturated colors, but there is an opposing camp of users of probably the same size that detest the big drawback of these screens – all the glare and reflections from the super glossy surface.</p>
<div id="attachment_825" class="wp-caption alignright" style="width: 310px"><img class="size-full wp-image-825" title="en-glossy-dell-indoor" src="http://www.mobileforesight.com/sv/wp-content/uploads/2009/08/glossy-dell-indoor-english.jpg" alt="Glare from window on glossy screen" width="300" height="234" /><p class="wp-caption-text">Glare from window on glossy screen</p></div>
<p>Super glossy screens were developed by Fujitsu and launched in 2003 in Japan under the brand CrystalView. Sony brought the technology to the mass market with the brand X-Brite and the other major manufacturers followed. Dell with Truelife, HP with BrightView, Toshiba with TruBright, Acer with CrystalBrite and Apple under its own brand.</p>
<p>The advantages with glossy screens are deeper black, higher contrast, more intense color saturation and a sharper picture. If the screen is used for DVD-films or gaming and you sit in a fairly dark room a glossy screen is superior to a traditional matte screen.</p>
<p>The huge disadvantage is the reflections. The glass in the screen is super glossy and looking at the screen with the PC turned off you can easily see the mirror image of your own face. Ceiling lights, windows and other strong light sources are highly visible unless the screen is tilted at an angle that removes the reflections from the field of vision.</p>
<p>The vendors have made these screens very bright in order for the screen’s own light to dominate over the glare. The brightness is a problem in itself as the <a href="http://forums.macrumors.com/showthread.php?t=527332">eyes</a> get <a href="http://forums.macrumors.com/showthread.php?t=249355">tired </a>from the intense light. The brightness can’t be turned down much since that will make the ever-present reflections even more visible. Another problem is that dust and stains are very visible on a glossy screen. However, if you can manage to find an angle where most of the reflections are deflected from the field of vision they work fine.</p>
<p>For corporate users in well-lit offices who work with figures and read texts, the matte screen is the obvious choice. In spite of the alleged superior image quality the glossy screens have actually been rejected by professional photographers and other professionals who work with graphic design. They complain that glossy screens hide problems because they produce results that are better than reality. An image that has problems with, for example, the color balance when printed on paper can look fine when viewed on a glossy screen. If you want to be sure that your website and images look good on all types of screens and when printed out, the image has to be adjusted with a matte screen.</p>
<p>The controversies about these screens in forums and blogs have been heated, and the proponents of glossy and matte screens have very strong opinions. A few examples can be found <a href="http://stackoverflow.com/questions/421560/is-a-glossy-or-matte-lcd-screen-better-for-long-coding-sessions">here</a>, <a href="http://forum.notebookreview.com/showthread.php?t=305690">here</a>, <a href="http://www.opensourcephoto.net/forum/index.php?showtopic=25653">here</a>, and <a href="http://www.redflagdeals.com/forums/archive/index.php/t-474348.html">here</a>. I have also found a few internet polls, two with <a href="http://www.redflagdeals.com/forums/showthread.php?t=474348">matte </a>screens <a href="http://www.youtube.com/watch?v=Iry1ayxDJR8">winning </a>and one poll with <a href="http://forum.notebookreview.com/showthread.php?t=49330">glossy screens </a>winning. Clearly the users are divided about what screen type they prefer.</p>
<p>Even though the advanced users who debate these issues on net forums are only a minority I find it incomprehensible that the major vendors have ignored this issue. For example, Dell, HP, Apple and most other manufacturers have completely stopped selling laptops with matte screens for consumers. If you want a matte screen the only option is the more expensive corporate models from Dell, HP and Lenovo. Last year <a href="http://www.maclife.com/article/feature/apple_picks_sides_glossy_vs_matte_debate_pros_and_cons_glossy_screen">Apple stopped</a> selling matte screens, despite the fact that their most loyal customers are photographers and other creative <a href="http://www.gearlog.com/2008/10/as_the_screen_turns_steve_jobs.php">professionals who rely on and demand image accuracy</a>. Due to customer complaints Apple has <a href="http://www.tomshardware.com/news/macbook-pro-glossy-matte-glass,7121.html">reintroduced </a>a 17 inch MacBook Pro with a matte screen.</p>
<p>It seems that the vendors are not even aware of this problem. After visiting the major electronics retailers on Kungsgatan street in central Stockholm I could not find any signs of them trying to hide the problem. For example, no one had adjusted the ceiling lighting to reduce glare. In the Mac store the laptops were lined up next to the front window (instead of against the window). In the Computer City store HP has rented the prime space by the entrance and put their largest HP TouchSmart there. If they had positioned the TouchSmart screen vertically the customers would look down on the screen and most of the reflections from the ceiling could be avoided. Instead the screen is tilted backwards which creates as many reflections as possible.</p>
<p>Many participants in web forums (including me) say that the screen type is a critical factor in determining what computer they will purchase. Hello! Free customer insight. Are there any vendors who care to listen?</p>
<p>What makes this little case study interesting is that it reveals how internal company processes can go wrong. This is an example of how the major companies in the tech sector are technology driven in the wrong way. An industry that for decades has been solely focused on increasing raw performance as fast as possible becomes institutionally blind to everything that contradicts this pattern. The race for “better colors and contrast” is viewed in the same way as the competition for faster processors and larger hard drives. More must always mean better. For the vendors it becomes irrelevant that the users prioritize other factors such as avoiding strained eyes and distracting reflections.</p>
<p>The corporate Market Research departments (alternative terms: Customer Insight, Consumer Insight) have failed to put themselves in the micro situation of the customer. If they really understood the user situation and his or her context the alarm bells would have gone off when the product marketing executives wanted to introduce glossy screens on all consumer PCs. Or perhaps Customer Insight knew about this but they were unable to make their voice heard internally. In that case the problem is caused by internal corporate politics.</p>
<p style="text-align: center;"><em>This article has previously been published on my Swedish blog.</em></p>
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		<title>Open House with Mobile Life in Stockholm</title>
		<link>http://www.mobileforesight.com/2009/07/mobile-life-centre-stockholm/</link>
		<comments>http://www.mobileforesight.com/2009/07/mobile-life-centre-stockholm/#comments</comments>
		<pubDate>Sun, 19 Jul 2009 15:53:50 +0000</pubDate>
		<dc:creator>Jonas Lind</dc:creator>
				<category><![CDATA[Customers and Users]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Media, Swarm, and Social Media]]></category>
		<category><![CDATA[Products and Gadgets]]></category>
		<category><![CDATA[Trends and Futurism]]></category>
		<category><![CDATA[mobile life]]></category>
		<category><![CDATA[vinnova]]></category>

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		<description><![CDATA[<p>The research center Mobile Life at Stockholm University had an open house in March 2009 (this is a translation of my Swedish blog post from March 7th) with keynotes, mingles and demos of their prototypes for new mobile services. The center has been operational for two years and is one of 15 centers of excellence [...]]]></description>
			<content:encoded><![CDATA[<p>The research center <a href="http://www.mobilelifecentre.org/">Mobile Life </a>at Stockholm University had an open house in March 2009 (<em>this is a translation of my Swedish blog post from March 7th</em>) with keynotes, mingles and demos of their prototypes for new mobile services. The center has been operational for two years and is one of 15 <a href="http://www.vinnova.se/In-English/Activities/Strong-research-and-innovation-environments/VINN-Excellence-Center/Centers/">centers of excellence </a>that won ten year funding by the government agency Vinnova.</p>
<p>The projects conducted by Mobile Life were somewhat disparate, however, they have worked quite a lot with expressions for emotions and the integration of sensors that can measure things such as body temperature and heart rate in new applications (e.g. the project Affective Health). The prototype FriendSense (see picture) is similar to a Twitter that uses images and colors to capture how the members of a group feel and whether they have cold or warm feelings for other people in the group. In ActDresses you can control the behavior of a robot (a doll) by dressing it in different clothing. The project Mobile 2.0 covers a number of more mainstream mobile applications with integration of maps, geo-tagged pictures, friends’ pictures, geo-tagged chat rooms, friend finders on the subway, etc.</p>
<div id="attachment_161" class="wp-caption alignright" style="width: 260px"><img class="size-full wp-image-161" title="friendssense" src="http://www.mobileforesight.com/sv/wp-content/uploads/2009/03/friendssense.jpg" alt="FriendSense" width="250" height="188" /><p class="wp-caption-text">FriendSense</p></div>
<p>SwarmCam is an application where users can upload streamed video from their mobiles to a mixer with editing capabilities. Envisioned applications are a DJ that can show videos from the dance floor on a large screen and real time citizen journalism from, for example, an accident site.</p>
<p>The project e-Adept which is a co-operation with the City of Stockholm develops services which enable handicapped pedestrians to get exact walking instructions. Geographical micro-data have been coded for objects such as park benches, crosswalks, stairs and lampposts. With the aid of a PDA with GPS and voice output, blind people can navigate in the city streets. Other projects focused on different aspects of Pervasive Games where the players move around in an urban environment aided by GPS and their mobile phones.</p>
<p>In her speech, the center director professor Kristina Höök addressed how mobile data facilitates a breakdown of the old closed telecom paradigm and that the mobile Glasnost is now entering a phase of mobile service revolution.</p>
<p>The keynote address was given by design professor William Gaver from <a href="http://www.goldsmiths.ac.uk/interaction/">Interaction Research Studio </a>at the well-known <a href="http://www.timesonline.co.uk/tol/life_and_style/education/good_university_guide/article2166497.ece">Goldsmiths</a>, University of London. I like the policy at Goldsmiths (Damien Hirst is a former student) which demands the highest academic standards from their creative departments. The projects Gaver’s research team have worked on display an impressive creative madness. How about the idea of placing a piece of furniture as the Double Deck Desk (see picture) in an office to study how people interact with it? It is a good sign that Mobile Life has succeeded in building networks with other leading institutions in the field such as Goldsmiths.</p>
<div id="attachment_162" class="wp-caption alignright" style="width: 94px"><a href="http://www.mobileforesight.com/sv/wp-content/uploads/2009/07/DoubleDeckDesklarge.jpg"><img class="size-full wp-image-162 " title="images" src="http://www.mobileforesight.com/sv/wp-content/uploads/2009/03/images.jpg" alt="Double Deck Desk" width="84" height="130" /></a><p class="wp-caption-text">Double Deck Desk</p></div>
<p>As it is hard to objectively determine the difference between genial creativity and things that are just odd and pointless there is always the risk that resources are wasted on bad projects. The fact that design and creativity are subjective can unfortunately be an excuse for not setting the standards as high as they are in areas that can be quantified and measured. The way leading arts schools (such as the Royal Institute of Art in London or the Art Institute of Chicago) have solved this problem is to ensure that the creative leadership is in the hands of extremely talented people. These creative leaders are confident in their assessment abilities and use brutal honesty to uphold high quality standards by rejecting subpar project proposals. I assume that Goldsmiths has a similar system.</p>
<p>The reason for my elaborate digression is the failure of a similar Swedish strategic research project, The Interactive Institute. The story of its failure is a textbook example of how not to manage national strategic research.</p>
<p>The background can be traced to the former Persson government which became aware of the Internet around 1997. At that time, the MIT Media Lab was the center of media attention and the Swedish government asked the MIT Media Lab if it wanted to open a research center in Sweden. The MIT Media Lab knew the value of their brand and asked for $100 million (if I remember the figure correctly) just to begin working with the Swedish government. After that slap in face, the Swedish government decided to start on their own. The outcome was the Interactive Institute, with an annual budget of 100 million Swedish kronor, which made it one of the largest budgets in the world after the MIT Media Lab. The idea was that interaction designers, scientists and artists would work together and develop new creative concepts.</p>
<p>For politicians the populistic elements must have been irresistible: an aggressive investment in the future, flashing lights, bright colors and animation, kids skateboarding in the corridors doing cool things. What a joy to be connected to all this youthful vibrancy. Tony Blair had paved the way a few years earlier by introducing “Cool Britannia”. In addition, government ministers could bring foreign guests to the expensive office floors at Östermalm in central Stockholm and show something that was visually appealing and easy to understand.</p>
<p>The invested resources did not produce any lasting results. I believe the failure was due to the lack of professionalism and quality in recruitments and execution. Collaboration and developing networks with leading institutions were neglected. Direct political interference and decisions governed by regional policy is not the right way to build a world class research environment. When I visited their open house demos around 2000 I hardly found any interesting projects. In an international academic <a href="http://www.nyteknik.se/nyheter/it_telekom/allmant/article26064.ece">review</a> in 2003 they received damning criticism.</p>
<p>The situation for Mobile Life is much better. They managed to secure funding in a highly competitive academic environment. The problem for Mobile Life is rather how they will manage to differentiate themselves from commercial product development.</p>
<p>Comparing with the MIT Media Lab in the 1990s might be unfair because they were in a much better position to make themselves interesting at that time. MIT had the resources to implement and test new interactive services before the technological infrastructure was deployed in the rest of society. They became a demonstrator for all the new cool applications that everybody could envision in theory but were unable to implement in 1996.</p>
<p>Today there is a huge industry with tons of start-ups, entrepreneurs, and major corporations that develop these services for the marketplace. This makes it much harder for the academic world to advance and produce innovative products.<br />
In a world where iPhone, Twitter and Facebook already exist, academics will have to choose peripheral and sometimes unintuitive projects to avoid replicating commercial product development.</p>
<p>As usual, one gets updated through the grapevine at these events. The most interesting fact that I can write about is that the head of Ericsson Consumer &amp; Enterprise lab, Henrik Pålsson is now stationed in <a href="http://www.bth.se/exr/aup.nsf/bilagor/have_to_be_there_pdf/$file/have_to_be_there.pdf">India</a>. He said that the reason for his move is that the Indian market is developing very quickly right now. It is notable that Ericsson has relocated its most senior user market expert from Lund, Sweden to India.</p>
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		<title>Welcome to the English version of my blog</title>
		<link>http://www.mobileforesight.com/2009/06/welcome-english-blog/</link>
		<comments>http://www.mobileforesight.com/2009/06/welcome-english-blog/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 10:11:02 +0000</pubDate>
		<dc:creator>Jonas Lind</dc:creator>
				<category><![CDATA[Broadband]]></category>
		<category><![CDATA[Business Models]]></category>
		<category><![CDATA[Customers and Users]]></category>
		<category><![CDATA[Industry Life Cycle]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Media, Swarm, and Social Media]]></category>
		<category><![CDATA[Mobile Industry]]></category>
		<category><![CDATA[Products and Gadgets]]></category>
		<category><![CDATA[Technologies]]></category>
		<category><![CDATA[Telecom 2.0]]></category>
		<category><![CDATA[Trends and Futurism]]></category>

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		<description><![CDATA[<p>The Wordpress plug-in for multi-language blogs I have been waiting for (WPML) is now reasonably stable and I can launch the blog in English. Sidebars, tagline and widgets are not yet adaptable for dual language versions but that will hopefully be fixed soon. To begin with, I will translate most of my Swedish posts and [...]]]></description>
			<content:encoded><![CDATA[<p>The Wordpress plug-in for multi-language blogs I have been waiting for (<a href="http://wpml.org/">WPML</a>) is now reasonably stable and I can launch the blog in English. Sidebars, tagline and widgets are not yet adaptable for dual language versions but that will hopefully be fixed soon. To begin with, I will translate most of my Swedish posts and that will take some time. For future blog posts, my plan is to simultaneously publish each article post in both languages, with the exception of some articles that only will be relevant for Swedish readers. (This post is temporarily categorized with all categories in order for them to be visible in the drop down menu.)</p>
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