Missing: a strong premium brand that is not Apple
The majority of players in the mainstream consumer tech industry are struggling with intense competition, slowing growth and squeezed margins. Despite rapid technological innovation and huge sales volumes, it is difficult for them to differentiate and build premium brands.
Though the total market size is large, the variation in design and form factor between the competitors’ products is smaller than one […]
Smartphone flagship battle (Apple vs Samsung)
The market for flagship smartphones is the most cut-throat tech market in the world. The stakes are enormous, product life cycles are incredibly short and rivalry is intense. The top ten players are constantly reminded of the fates of fallen giants on this battle field.
The smartphone market is full of contradictions. In some respects, it appears to be a commoditized mass market. At the […]
Almost all mainstream laptops today come with versions of the same badly designed keyboard. The first laptop maker who takes UI/UX seriously and builds a better keyboard will gain a significant competitive advantage over its competitors.
After recently helping a relative buy a new laptop, I am left puzzled by the OEMs apparent indifference to one of the most essential parts of a computer: the keyboard. It may be […]
The $17.000 Apple Watch Edition in rose gold
There are two fundamental flaws in the way Apple have positioned the $10,000 to $17,000 Apple Watch Edition. First, a luxury product that will be obsolete after one year contradicts the luxury market’s fundamental logic of permanence and long lasting value. Instead, the Apple Watch Edition risks being perceived as an ostentatious display of money today, and an embarrassingly outdated item after […]
Here is a compilation of links to my previous blog posts about product and service design. My view is that successful design has to build on the user’s context and micro-situation. One needs to put oneself in the user’s shoes and really understand his or her situation, pre-understanding, and purpose for using the product or service. Failure to design from the user’s perspective can mean the difference between failure and […]
I don’t usually pay much attention to Sony Ericsson’s products but last week I saw a billboard in the subway stating that the Xperia Arc sported a camera with excellent low light capabilities. A quick google search revealed that SE is pushing the 8 Mpix low light camera as a major selling point. The low light capabilities come from Sony’s new sensor technology Exmor R.
It looks like SE’s […]
Sometimes I get the impression that the industry believes the iPhone and iPad represent the pinnacle of human technology. Even though the majority of the market attention is on these form factors, several new UI technologies are already out of the labs. These technologies have the potential to disrupt the traditional smartphone/tablet market and might pave the way for new types of products.
Here are a few examples that point toward […]
An abbreviated version of this article has previously been
published on the Technorati Technology Channel.
Now that the Blackberry Playbook has been released it is fairly obvious that RIM is putting the building blocks in place for a future positioning of the Playbook as a gaming platform, most likely in their next model. After sifting through the last few week’s industry chatter and reviews of the Playbook it […]
Eventually the mouse and keyboard will be replaced as our primary way of interfacing with the digital world by something else. Voice input, and pen/finger based touch screens are the most well-known candidates but there are several other more advanced technologies being developed.
One example is I-Tech’s Virtual Keyboard (introduced in 2005) with a red laser that projects a keyboard on to any surface. You type and the sensors will detect […]
Google has the Midas touch and never fails – right? What if they made a Google Phone (gPhone?) and disrupted the global phone market? They already have a smartphone OS and aggressive plans for the market.
Rumors about a Google Phone have been floating around for some time but gained momentum yesterday with tweets claiming that Google employees had been given a test series of a HTC phone equipped with Android […]
Satio smartphone with camera
All mobile phone vendors hope to repeat the success of Apple with a new Jesus phone. Sony Ericsson’s candidate is Satio (previous working name Idou) and they are positioning the integrated 12 megapixel camera as the “killer app” that will lift Satio above the other smartphone competitors when it hits the shelves this fall.
Unfortunately, I think they have made a serious design mistake in their choice of […]
Despite decades of talk about being “in tune with customers” and huge budgets for market research I wonder how well the major corporations in the tech sector really understand their customers.
During the last two years, the leading vendors of PC and Mac have decided that users only want glossy screens. They have obviously missed that users are highly divided about this product innovation. Many users love the glossy screens with […]