Missing: a strong premium brand that is not Apple
The majority of players in the mainstream consumer tech industry are struggling with intense competition, slowing growth and squeezed margins. Despite rapid technological innovation and huge sales volumes, it is difficult for them to differentiate and build premium brands.
Though the total market size is large, the variation in design and form factor between the competitors’ products is smaller than one […]
Why force users to upgrade from XP or into Windows 8? They
might as well migrate away from Microsoft altogether.
While the mobile platform race garners the most attention these days, the fate of the legacy PC ecosystem is crucial for one company: Microsoft. How they play their cards will have repercussions for the entire tech sector.
Microsoft has long profited from being a de facto monopolist with a […]
Recently, I reread the 2005 book “Blue Ocean Strategy”. I was unimpressed when I first read it and a second reading only reinforced my first impression. The book is mostly a compilation of already existing models and theories mixed with common sense insight. However, the authors should be given credit for the compelling tagline “Blue Ocean Strategy”. Who wouldn’t want to sail into a new, large untapped market – a […]
Many critics of the EU Telecom Package have feared that the principle of Net Neutrality will be undermined and abandoned. One example of this is TeliaSonera, which has blocked VoIP and P2P file sharing in their cheaper Swedish data plans Mobilsurf Bas and Mobilsurf Alltid.
In May, AT&T also limited their mobile data traffic. In their new user terms AT&T states that email access, mobile surfing, and intranet access is allowed. […]
Traffic data from Telegeography shows that Skype has eight percent of the international voice traffic market. This makes Skype the largest actor in the world when it comes to international voice (which includes both POTS voice and VoIP from Skype and others). During 2008 the number of Skype traffic minutes grew with 41 percent and the growth is bound to continue. It has only been five years since Skype launched. […]
Almost two years after Google bought the startup GrandCentral they have now launched their repackaged services under the brand Google Voice on the U.S. market. With Google Voice you can manage your telephony via the web and they have developed a suite of interesting but rather obvious services around call forwarding and voicemail. Google Voice is an example of the emerging market for Telecom2, a market that already contains a […]
Today it is obvious that business models that are based on public Wlan networks will never live up to the hype from 2002-2004. The dramatic price pressure for mobile data via 3G/HSPA undermined the market for Wlan operators. The choice is easy between spotty Wlan coverage and comprehensive geographical service with a 3G dongle.
Other players within the industry can learn several important lessons from the relative failure of this business […]